Scanning the aisle…
Bay Area's frozen tuna aisle is a competitive shelf with clear leaders: 8 products from 6 brands across 6 grocers. annasea foods group owns the most shelf · 50% of SKUs, ahead of natural blue. Store brands hold 25%. The shelf leans dairy-free · 13% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 78/100).
brands by share of the frozen tuna shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 25% · scores 0-100.
the frozen tuna products in the most Bay Area grocers · widest distribution first.






