Bay Area · 15 grocers · Leader-led❄️ heat 22 · COOL
the frozen fish sticks aisle
Bay Area's frozen fish sticks aisle is a competitive shelf with clear leaders: 56 products from 13 brands across 15 grocers. gorton's owns the most shelf · 79% of SKUs, ahead of van de kamp's. Store brands hold 2%. The shelf leans dairy-free · 2% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 93/100).
56
products
13
brands
$11.49
avg price
$7.99-$17.53
typical range
More in Seafood
Who owns the shelf
brands by share of the frozen fish sticks shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
51
medBrand competition
how many brands compete
7
lowVariety of offers
how differentiated the shelf is
39
medTop-brand grip
how much a few brands dominate
93
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the frozen fish sticks products in the most Bay Area grocers · widest distribution first.
Gorton's Breaded Minced Fish Sticks
$7.995 grocers
Gorton's Fish Sticks
$8.895 grocers
Van de Kamp's Crispy Beer Battered 100% Whole Fish Fillets
$8.993 grocers
Gorton's Crunchy Breaded Fish Fillets
$8.993 grocers
Gorton's Crispy Battered Fish Portions
$11.993 grocers
Henry & Lisa's Crispy Wild Alaskan Fish Nuggets
$12.093 grocers
Gorton's Beer Battered Crispy Fillets
$7.992 grocers
Gorton's Roasted Garlic & Italian Herb Breaded Fish Fillets
$8.992 grocers
Van de Kamp's Crunchy Fish Sticks
$8.992 grocers
Gorton's Crispy Battered Fish Fillets
$8.992 grocers
