Bay Area · 3 grocers · Niche❄️ heat 22 · COOL
the imitation crab aisle
Bay Area's imitation crab aisle is a niche shelf with only a handful of brands: 9 products from 3 brands across 3 grocers. trans-ocean owns the most shelf · 83% of SKUs, ahead of louis kemp crab delights. Store brands hold 33%. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 66/100).
9
products
3
brands
$4.38
avg price
$2.99-$6.76
typical range
More in Seafood
Who owns the shelf
brands by share of the imitation crab shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
15
lowBrand competition
how many brands compete
5
lowVariety of offers
how differentiated the shelf is
43
medTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 33% · scores 0-100.
Top products
the imitation crab products in the most Bay Area grocers · widest distribution first.
Waterfront Bistro Flake Style Imitation Crabmeat
$2.992 grocers
Trans-Ocean Crab Classic Leg Style Imitation Crab
$4.692 grocers
Waterfront Bistro Leg Style Imitation Crab Meat
$2.991 grocer
Trans-Ocean Imitation Crab, Crab Classic, Chunk Style
$4.691 grocer
Trans-Ocean Imitation Crab, Flake Style
$4.691 grocer
Louis Kemp Crab Delights Flake Style
$4.791 grocer
Trans-Ocean Seafood, Stick Style
$6.911 grocer