Scanning the aisle…
Bay Area's walnut butter aisle is a niche shelf with only a handful of brands: 8 products from 4 brands across 5 grocers. the nutty gourmet owns the most shelf · 50% of SKUs. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 64/100).
brands by share of the walnut butter shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 0% · scores 0-100.
the walnut butter products in the most Bay Area grocers · widest distribution first.




