aisle
all markets›Dairy & Plant Drinks
San Francisco · 3 grocers · Contested

the dairy & plant drinks aisle

San Francisco's dairy & plant drinks aisle is a fragmented shelf spread across many brands: 100 products from 21 brands across 3 grocers. clover sonoma owns the most shelf — 14% of SKUs, ahead of alexandre family farm. The shelf leans organic — 32% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 60/100).

100
products
21
brands
$6.81
avg price
$2.23–$10.89
typical range

Zoom in

this aisle breaks into 3 sub-categories — open one for its own shelf report.

Yogurt & Kefir Drinks · 39Coffee Creamers · 11Chocolate Milk · 10

Who owns the shelf

brands by share of the dairy & plant drinks shelf.

clover sonoma
14% of shelf14 SKUs
alexandre family farm
12% of shelf12 SKUs
kefir lab
12% of shelf12 SKUs
forager project
10% of shelf10 SKUs
lifeway
8% of shelf8 SKUs
straus family creamery
7% of shelf7 SKUs
siggi's
7% of shelf7 SKUs
califia farms
6% of shelf6 SKUs
lliving flora
4% of shelf4 SKUs
mmeyenberg
3% of shelf3 SKUs
kkefirlab
3% of shelf3 SKUs
green valley creamery
2% of shelf2 SKUs
chobani
2% of shelf2 SKUs
mmaple hill
2% of shelf2 SKUs
ssilk
2% of shelf2 SKUs
kkalona supernatural
1% of shelf1 SKU
rredwood hill farm
1% of shelf1 SKU
rrosa brothers milk co.
1% of shelf1 SKU
bbyblos
1% of shelf1 SKU
mmalk
1% of shelf1 SKU
hhorizon organic
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
32%
Weight Management
27%
Dairy-Free
15%
Vegetarian
14%
Plant-Based
13%
Gluten-Free
12%
Low-Carb
12%
Keto
10%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)3 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

69
high
Brand competition
how many brands compete
78
high
Variety of offers
how differentiated the shelf is
8
low
Top-brand grip
how much a few brands dominate
60
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →