Bay Area · 1 grocers · Greenfield
the hair oil and serum aisle
Bay Area's hair oil and serum aisle is a fragmented shelf spread across many brands: 17 products from 11 brands across 1 grocer. cliganic owns the most shelf · 100% of SKUs. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
17
products
11
brands
$15.54
avg price
$1.00-$17.13 /fl oz
typical range
More in Hair Care
Who owns the shelf
brands by share of the hair oil and serum shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
46
medBrand competition
how many brands compete
39
medVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the hair oil and serum products in the most Bay Area grocers · widest distribution first.
Giovanni Biotin & Collagen Rebonding & Restoring Hair Oil
$8.891 grocer
Giovanni Castor Oil, 100% Pure
$8.891 grocer
Giovanni 2chic Anti-Frizz & Binding Serum Oil, Super Potion, Avocado & Olive Oil, Ultra-Moist
$9.791 grocer
Giovanni 2chic Hair Oil Serum, Repairing Super Potion, Blackberry & Coconut Oil
$9.791 grocer
Giovanni Hair Serum, Super Smoothing Anti-Frizz
$9.791 grocer
Giovanni Hair Polishing Serum
$9.791 grocer
Three Sisters Apothecary Hair Oil Rosemary Orange
$12.391 grocer
Everyone Shiny Hair Oil, Coconut + Lemon
$13.391 grocer
Cliganic Jojoba Oil
$14.191 grocer
NOW Apricot Oil
$14.491 grocer