Bay Area · 19 grocers · Greenfield🌡️ heat 49 · WARM
the lactose-free milk aisle
Bay Area's lactose-free milk aisle is a competitive shelf with clear leaders: 137 products from 9 brands across 19 grocers. lactaid owns the most shelf · 72% of SKUs, ahead of fairlife. Store brands hold 6%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 79/100).
137
products
9
brands
$7.57
avg price
$0.09-$0.17 /fl oz
typical range
More in Milk
Who owns the shelf
brands by share of the lactose-free milk shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Organic
2%
Weight Management
1%
Market structure
39
medBrand competition
how many brands compete
40
medVariety of offers
how differentiated the shelf is
24
lowTop-brand grip
how much a few brands dominate
79
highLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the lactose-free milk products in the most Bay Area grocers · widest distribution first.
Clover Sonoma Lactose Free 2% Reduced Fat Milk
$5.2912 grocers
Clover Sonoma Lactose Free Whole Milk
$5.2911 grocers
Lactaid Whole Milk
$4.9910 grocers
Organic Valley® Organic Lactose-Free 2% (Reduced Fat) Milk
$6.499 grocers
Lactaid 2% Reduced Fat Milk
$4.998 grocers
fairlife Fat Free Ultra-Filtered Milk, Lactose Free
$4.997 grocers
fairlife Whole Ultra-Filtered Milk, Lactose Free
$4.997 grocers
Lactaid 2% Reduced Fat Milk Calcium Enriched
$5.897 grocers
Organic Valley® Lactose-Free, Organic Whole Milk
$7.796 grocers
Clover Sonoma 2% Reduced Fat Lactose Free Organic Milk
$7.796 grocers