Scanning the aisle…
Bay Area's lactose-free milk aisle is a competitive shelf with clear leaders: 137 products from 9 brands across 19 grocers. lactaid owns the most shelf · 72% of SKUs, ahead of fairlife. Store brands hold 6%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 79/100).
brands by share of the lactose-free milk shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 6% · scores 0-100.
the lactose-free milk products in the most Bay Area grocers · widest distribution first.









