Bay Area · 17 grocers · Greenfield❄️ heat 13 · COOL
the canned peas aisle
Bay Area's canned peas aisle is a fragmented shelf spread across many brands: 41 products from 14 brands across 17 grocers. batchelors owns the most shelf · 50% of SKUs, ahead of le sueur. Store brands hold 5%. The shelf leans organic · 5% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
41
products
14
brands
$3.10
avg price
$0.19-$0.30 /oz
typical range
More in Canned Vegetables
Who owns the shelf
brands by share of the canned peas shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
54
medBrand competition
how many brands compete
35
medVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the canned peas products in the most Bay Area grocers · widest distribution first.
Del Monte FRESH CUT Sweet Peas, Canned Vegetables
$1.795 grocers
Del Monte No Salt Added Sweet Peas
$2.895 grocers
Del Monte Sweet Peas Canned Vegetables
$2.995 grocers
FIELD DAY Sweet Peas, Organic
$3.295 grocers
CADIA Sweet Peas, Organic
$2.694 grocers
Essential Everyday No Salt Added Sweet Peas
$2.192 grocers
Goya Green Pigeon Peas
$3.392 grocers
Signature SELECT Sweet Peas
$1.441 grocer
Sprouts No Salt Added Canned Sweet Peas
$1.791 grocer
Essential Everyday Sweet Peas
$2.191 grocer