Bay Area · 20 grocers · Leader-led🔥 heat 73 · HOT
the other spices aisle
Bay Area's other spices aisle is a competitive shelf with clear leaders: 185 products from 31 brands across 20 grocers. Store brands hold 2%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 75/100).
185
products
31
brands
$8.98
avg price
$2.75-$33.90 /oz
typical range
More in Spices
Who owns the shelf
brands by share of the other spices shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
5 omitted (no image)All stores combined.
Market structure
82
highBrand competition
how many brands compete
54
medVariety of offers
how differentiated the shelf is
26
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the other spices products in the most Bay Area grocers · widest distribution first.
Morton & Bassett Spices Sumac
$12.099 grocers
Spicely Organics Sumac, Organic
$2.998 grocers
Spicely Organics Lavender, Organic
$2.796 grocers
Spicely Organics Sumac, Organic
$8.096 grocers
Morton & Bassett Spices Marjoram
$9.396 grocers
Morton & Bassett Spices Harissa
$11.096 grocers
Morton & Bassett Spices Juniper Berries
$11.096 grocers
Spicely Organics Celery Salt, Organic
$2.695 grocers
Morton & Bassett Spices Mint
$5.395 grocers
ZATARAIN'S Pure Ground Gumbo File
$6.195 grocers