all marketsSpicesDried Garlic
San Francisco · 3 grocers · Niche

the dried garlic aisle

San Francisco's dried garlic aisle is a niche shelf with only a handful of brands: 12 products from 4 brands across 3 grocers. morton & bassett spices owns the most shelf — 50% of SKUs, ahead of burlap & barrel. The shelf leans dairy-free — 25% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 72/100).

12
products
4
brands
$11.26
avg price
$8.89–$14.19
typical range

More in Spices

Who owns the shelf

brands by share of the dried garlic shelf.

morton & bassett spices
50% of shelf6 SKUs
burlap & barrel
33% of shelf4 SKUs
simply organic
8% of shelf1 SKU
sspicely organics
8% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
25%
Gluten-Free
25%
Organic
25%
Seed-Oil-Free
25%
Vegan
25%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

20
low
Brand competition
how many brands compete
40
med
Variety of offers
how differentiated the shelf is
38
med
Top-brand grip
how much a few brands dominate
72
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →