Bay Area · 20 grocers · Contested🔥 heat 73 · HOT
the chili powder aisle
Bay Area's chili powder aisle is a competitive shelf with clear leaders: 125 products from 20 brands across 20 grocers. gebhardt’s owns the most shelf · 38% of SKUs. Store brands hold 4%. The shelf leans organic · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 72/100).
125
products
20
brands
$8.61
avg price
$2.31-$7.92 /oz
typical range
More in Spices
Who owns the shelf
brands by share of the chili powder shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
67
highBrand competition
how many brands compete
61
medVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the chili powder products in the most Bay Area grocers · widest distribution first.
Morton & Bassett Spices Chili Powder, Chipotle
$8.8910 grocers
Spicely Organics Chili Chipotle, Ground, Organic
$6.797 grocers
Morton & Bassett Spices Ancho Chile, Ground
$11.097 grocers
Morton & Bassett Spices Guajillo Chile
$6.496 grocers
Spicely Organics Chili Ancho, Ground, Organic
$7.096 grocers
Spicely Organics Chili Powder, Organic
$7.696 grocers
Morton & Bassett Spices Chili Powder, 100% Organic
$12.196 grocers
Morton & Bassett Spices New Mexico Chile
$6.395 grocers
Spicely Organics Chili Ancho, Ground, Organic
$2.294 grocers
S&B Chili Pepper, Assorted
$3.094 grocers