Scanning the aisle…
Bay Area's dried sage aisle is a competitive shelf with clear leaders: 27 products from 10 brands across 14 grocers. Store brands hold 7%. Verdict: greenfield · wide open · room for a new brand (opportunity 74/100).
brands by share of the dried sage shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 7% · scores 0-100.
the dried sage products in the most Bay Area grocers · widest distribution first.









