Bay Area · 21 grocers · Contested🔥 heat 73 · HOT
the italian seasoning aisle
Bay Area's italian seasoning aisle is a competitive shelf with clear leaders: 66 products from 18 brands across 21 grocers. mccormick® perfect pinch owns the most shelf · 60% of SKUs, ahead of dan-o's. Store brands hold 5%. The shelf leans dairy-free · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 75/100).
66
products
18
brands
$8.14
avg price
$6.66-$38.30 /oz
typical range
More in Spices
Who owns the shelf
brands by share of the italian seasoning shelf.
How it's positioned
Market structure
63
medBrand competition
how many brands compete
51
medVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the italian seasoning products in the most Bay Area grocers · widest distribution first.
Morton & Bassett Spices Italian Seasoning
$8.0910 grocers
Morton & Bassett Spices Italian Herb Blend
$8.899 grocers
Spicely Organics Italian Seasoning, Organic
$7.397 grocers
Spicely Organics Italian Seasoning, Organic
$3.094 grocers
Simply Organic Seasoning, Italian
$6.294 grocers
Morton & Bassett Spices Herb Blend, Organic, Italian
$10.794 grocers
McCormick® PERFECT PINCH Italian Seasoning
$5.993 grocers
Good Seasons Italian Dressing & Recipe Seasoning Mix
$2.992 grocers
Morton & Bassett Spices Herb Blend, Organic, Italian
$5.592 grocers
Good & Gather Italian Seasoning
$1.391 grocer