Bay Area · 17 grocers · Leader-led🔥 heat 73 · HOT
the cayenne powder aisle
Bay Area's cayenne powder aisle is a competitive shelf with clear leaders: 52 products from 11 brands across 17 grocers. Store brands hold 6%. The shelf leans organic · 6% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 76/100).
52
products
11
brands
$7.65
avg price
$4.78-$8.64 /oz
typical range
More in Spices
Who owns the shelf
brands by share of the cayenne powder shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Organic
6%
Dairy-Free
2%
Gluten-Free
2%
Nut-Free
2%
Seed-Oil-Free
2%
Vegan
2%
Market structure
46
medBrand competition
how many brands compete
56
medVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the cayenne powder products in the most Bay Area grocers · widest distribution first.
Morton & Bassett Spices Cayenne Pepper
$8.999 grocers
Morton & Bassett Spices Cayenne Pepper, 100% Organic
$9.099 grocers
Spicely Organics Cayenne Pepper, Organic
$2.597 grocers
Morton & Bassett Spices Cayenne Pepper, Organic
$5.894 grocers
McCormick Ground Cayenne Red Pepper
$4.993 grocers
Simply Organic Organic Cayenne Pepper
$7.992 grocers
Sprouts Organic Ground Cayenne Pepper
$1.751 grocer
Badia Spices Cayenne Pepper
$2.691 grocer
Sprouts Organic Cayenne Pepp Ground Spice
$3.991 grocer
Good & Gather Cayenne Pepper
$3.991 grocer