Bay Area · 16 grocers · Greenfield🔥 heat 73 · HOT
the indian seasoning mixes aisle
Bay Area's indian seasoning mixes aisle is a competitive shelf with clear leaders: 39 products from 13 brands across 16 grocers. diaspora co. owns the most shelf · 67% of SKUs, ahead of nomad. Store brands hold 5%. The shelf leans dairy-free · 3% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 74/100).
39
products
13
brands
$9.84
avg price
$4.79-$8.59 /oz
typical range
More in Spices
Who owns the shelf
brands by share of the indian seasoning mixes shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
51
medBrand competition
how many brands compete
51
medVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the indian seasoning mixes products in the most Bay Area grocers · widest distribution first.
Morton & Bassett Spices Garam Masala
$8.899 grocers
Morton & Bassett Spices Tandoori Spice
$6.494 grocers
Spicely Organics Garam Masala Seasoning, Organic
$8.094 grocers
Simply Organic Garam Masala
$10.992 grocers
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Diaspora Co. Spice Blend Biryani Masala
$12.192 grocers
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Diaspora Co. Garam Masala Spice Blend
$12.192 grocers
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Diaspora Co. Tandoori Masala Spice Blend
$12.192 grocers
Spicely Organics Tandoori Masala Seasoning, Organic
$2.791 grocer
Sprouts Organic Garam Masala
$3.311 grocer
Shan Recipe and Seasoning Mix, Special Bombay Biryani
$3.991 grocer