the crushed red pepper aisle
San Francisco's crushed red pepper aisle is a fragmented shelf spread across many brands: 15 products from 8 brands across 3 grocers. oaktown spice shop owns the most shelf — 20% of SKUs, ahead of morton & bassett spices. The shelf leans organic — 20% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 65/100).
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Who owns the shelf
brands by share of the crushed red pepper shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 0% · scores 0–100.