San Francisco · 2 grocers · Niche
the dried rosemary aisle
San Francisco's dried rosemary aisle is a niche shelf with only a handful of brands: 5 products from 2 brands across 2 grocers. morton & bassett spices owns the most shelf — 80% of SKUs, ahead of spicely organics. The shelf leans organic — 60% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 56/100).
5
products
2
brands
$8.79
avg price
$6.59–$10.89
typical range
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Who owns the shelf
brands by share of the dried rosemary shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
60%
Vegan
40%
Dairy-Free
20%
Gluten-Free
20%
Plant-Based
20%
Seed-Oil-Free
20%
Market structure
11
lowBrand competition
how many brands compete
32
lowVariety of offers
how differentiated the shelf is
68
highTop-brand grip
how much a few brands dominate
56
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.