Bay Area · 16 grocers · Greenfield🔥 heat 73 · HOT
the dried vanilla bean aisle
Bay Area's dried vanilla bean aisle is a fragmented shelf spread across many brands: 40 products from 11 brands across 16 grocers. Store brands hold 13%. The shelf leans organic · 5% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 76/100).
40
products
11
brands
$19.36
avg price
$18.76-$77.60 /oz
typical range
More in Spices
Who owns the shelf
brands by share of the dried vanilla bean shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Organic
5%
Dairy-Free
3%
Gluten-Free
3%
Nut-Free
3%
Seed-Oil-Free
3%
Vegan
3%
Market structure
46
medBrand competition
how many brands compete
55
medVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 13% · scores 0-100.
Top products
the dried vanilla bean products in the most Bay Area grocers · widest distribution first.
Morton & Bassett Spices Vanilla Bean
$16.697 grocers
Spicely Organics Vanilla Bean, Organic
$11.696 grocers
Spicely Organics Vanilla Bean, Organic
$15.196 grocers
Simply Organic Organic Madagascar Vanilla Beans
$18.193 grocers
Beyond Good Pure Ground Vanilla
$18.993 grocers
Nielsen-Massey Vanilla Beans
$21.992 grocers
World Market® Tahitian Vanilla Bean
$7.491 grocer
no image
Berkeley Bowl Vanilla Bean
$10.691 grocer
Sprouts Organic Whole Vanilla Beans
$11.991 grocer
Beyond Good Madagascar Vanilla Beans
$13.391 grocer