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San Francisco · 2 grocers · Niche

the dried peppers aisle

San Francisco's dried peppers aisle is a niche shelf with only a handful of brands: 2 products from 2 brands across 2 grocers. el guapo® owns the most shelf — 50% of SKUs, ahead of terra dolce. The shelf leans organic — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 60/100).

2
products
2
brands
$7.14
avg price
$4.99–$9.29
typical range

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Who owns the shelf

brands by share of the dried peppers shelf.

eel guapo®
50% of shelf1 SKU
tterra dolce
50% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
50%

Market structure

11
low
Brand competition
how many brands compete
32
low
Variety of offers
how differentiated the shelf is
50
med
Top-brand grip
how much a few brands dominate
60
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →