Bay Area · 22 grocers · Contested🔥 heat 73 · HOT
the dried cinnamon aisle
Bay Area's dried cinnamon aisle is a fragmented shelf spread across many brands: 151 products from 22 brands across 22 grocers. county fair owns the most shelf · 50% of SKUs, ahead of el monte spice. Store brands hold 7%. The shelf leans organic · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 72/100).
151
products
22
brands
$9.93
avg price
$2.30-$12.90 /oz
typical range
More in Spices
Who owns the shelf
brands by share of the dried cinnamon shelf.
How it's positioned
Market structure
71
highBrand competition
how many brands compete
64
medVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 7% · scores 0-100.
Top products
the dried cinnamon products in the most Bay Area grocers · widest distribution first.
Morton & Bassett Spices Cinnamon, 100% Organic, Ground
$9.7912 grocers
Morton & Bassett Spices Cinnamon, Ground
$8.899 grocers
Morton & Bassett Spices Cinnamon Sticks
$11.799 grocers
Morton & Bassett Spices Cinnamon, 100% Organic, Sticks
$11.999 grocers
McCormick Ground Cinnamon
$3.997 grocers
Spicely Organics Cinnamon, Ground, Organic
$7.397 grocers
Spicely Organics Cinnamon, Sticks, Organic
$7.696 grocers
Spicely Organics Cinnamon Ground, Ceylon, Organic
$12.596 grocers
Spicely Organics Cinnamon, Ground, Organic
$3.295 grocers
Simply Organic Cinnamon
$6.895 grocers