Bay Area · 22 grocers · Fragmented🔥 heat 73 · HOT
the salts aisle
Bay Area's salts aisle is a fragmented shelf spread across many brands: 539 products from 102 brands across 22 grocers. morton owns the most shelf · 18% of SKUs, ahead of maldon. Store brands hold 5%. The shelf leans organic · 0% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 62/100).
539
products
102
brands
$8.93
avg price
$0.14-$4.32 /oz
typical range
More in Spices
Who owns the shelf
brands by share of the salts shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)All stores combined.
Market structure
100
highBrand competition
how many brands compete
68
highVariety of offers
how differentiated the shelf is
4
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the salts products in the most Bay Area grocers · widest distribution first.
Maldon Sea Salt Flakes
$7.6918 grocers
Maldon Smoked Sea Salt Flakes
$6.5914 grocers
Diamond Crystal Salt Co. Kosher Salt Flakes 3 lb. box
$6.6912 grocers
Real Salt Ancient Fine Sea Salt
$7.1912 grocers
Morton Iodized Salt
$1.9911 grocers
Morton Salt
$1.9910 grocers
La Baleine Sea Salt, Fine
$6.2910 grocers
McCormick Sea Salt Grinder
$2.888 grocers
La Baleine Kosher Sea Salt
$6.098 grocers
La Baleine Sea Salt, Coarse
$6.298 grocers
