Reading the shelf…
Gustus Vitae offers a diverse range of artisanal seasonings and salts, crafted with sustainably sourced ingredients to enhance everyday cooking. From versatile blends like the All Day Everyday Seasoning and All Purpose Adobo Seasoning to unique options such as Blue Cheese Sea Salt and Blue Spirulina Superfood Sea Salt, the brand provides flavorful solutions for both simple and gourmet culinary creations. Each product is made in small batches, ensuring quality and freshness, and is designed to elevate the taste of a variety of dishes, from meats and vegetables to desserts and cocktails.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
209 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 7 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Gustus Vitae (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Gustus Vitae · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Gustus Vitae in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Gustus Vitae lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
7 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Gustus Vitae· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Gustus Vitae BBQ Sea Salt · its most-distributed SKU (1 door) in Salts, the biggest opening. The closest open door is Berkeley Bowl · 3 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 51% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: mccormick, jacobsen salt co., lawry's®
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Gustus Vitaethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open = the store meaningfully carries that category (real depth, not a token SKU) and Gustus Vitae sells it elsewhere but has no SKU here.