Bay Area · 22 grocers · Contested🔥 heat 73 · HOT
the ground paprika aisle
Bay Area's ground paprika aisle is a fragmented shelf spread across many brands: 146 products from 21 brands across 22 grocers. chiquilin owns the most shelf · 76% of SKUs, ahead of safinter. Store brands hold 5%. The shelf leans organic · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 70/100).
146
products
21
brands
$8.25
avg price
$1.43-$7.98 /oz
typical range
More in Spices
Who owns the shelf
brands by share of the ground paprika shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
69
highBrand competition
how many brands compete
60
medVariety of offers
how differentiated the shelf is
17
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the ground paprika products in the most Bay Area grocers · widest distribution first.
Morton & Bassett Spices Paprika
$7.7911 grocers
Spicely Organics Paprika, Organic
$7.699 grocers
Morton & Bassett Spices Smoked Paprika
$8.899 grocers
Morton & Bassett Spices Paprika, 100% Organic
$10.698 grocers
World Market Chiquilin Smoked Paprika
$3.597 grocers
Spicely Organics Paprika, Organic
$3.396 grocers
Simply Organic Paprika
$7.495 grocers
Morton & Bassett Spices Hot Paprika
$7.495 grocers
Spicely Organics Paprika Smoked, Organic
$8.495 grocers
Morton & Bassett Spices Paprika, Organic, Smoked
$11.795 grocers