Bay Area · 19 grocers · Greenfield🔥 heat 73 · HOT
the dried turmeric aisle
Bay Area's dried turmeric aisle is a competitive shelf with clear leaders: 65 products from 14 brands across 19 grocers. Store brands hold 5%. The shelf leans organic · 6% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 75/100).
65
products
14
brands
$8.77
avg price
$2.81-$9.91 /oz
typical range
More in Spices
Who owns the shelf
brands by share of the dried turmeric shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Organic
6%
Plant-Based
2%
Vegan
2%
Market structure
54
medBrand competition
how many brands compete
53
medVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the dried turmeric products in the most Bay Area grocers · widest distribution first.
Morton & Bassett Spices Turmeric
$7.7911 grocers
Spicely Organics Turmeric, Organic
$3.297 grocers
Morton & Bassett Spices Turmeric, 100% Organic
$11.097 grocers
Simply Organic Turmeric
$5.596 grocers
Spicely Organics Turmeric, Organic
$7.395 grocers
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Morton & Bassett Spices Organic Turmeric
$6.994 grocers
McCormick Ground Turmeric
$3.493 grocers
The Ginger People Organic Minced Turmeric
$6.192 grocers
Urban Remedy Golden Turmeric Coconut Cashew Milk
$9.092 grocers
Spicely Organics Turmeric, Organic
$23.592 grocers