San Francisco · 3 grocers · Niche
the curry powder aisle
San Francisco's curry powder aisle is a niche shelf with only a handful of brands: 5 products from 2 brands across 3 grocers. morton & bassett spices owns the most shelf — 60% of SKUs, ahead of spicely organics. The shelf leans organic — 40% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 62/100).
5
products
2
brands
$9.17
avg price
$7.69–$9.79
typical range
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Who owns the shelf
brands by share of the curry powder shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
40%
Dairy-Free
20%
Gluten-Free
20%
Nut-Free
20%
Seed-Oil-Free
20%
Vegan
20%
Market structure
11
lowBrand competition
how many brands compete
36
medVariety of offers
how differentiated the shelf is
52
medTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.