Bay Area · 17 grocers · Greenfield🔥 heat 73 · HOT
the dried saffron aisle
Bay Area's dried saffron aisle is a competitive shelf with clear leaders: 41 products from 13 brands across 17 grocers. bacstrom import co. owns the most shelf · 40% of SKUs, ahead of secret hint. The shelf leans organic · 5% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 83/100).
41
products
13
brands
$15.38
avg price
$309.29-$2523.00 /oz
typical range
More in Spices
Who owns the shelf
brands by share of the dried saffron shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
51
medBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
83
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the dried saffron products in the most Bay Area grocers · widest distribution first.
Spicely Organics Saffron, Organic
$7.799 grocers
Chiquilin Saffron
$10.196 grocers
Morton & Bassett Spices Saffron Threads
$24.195 grocers
World Market Cucina & Amore Saffron Sargol Strands
$5.991 grocer
Azafran Saffron Filaments
$6.291 grocer
Vanns Spices Gumbo File
$7.791 grocer
Saffron Road Saffron
$9.991 grocer
Burlap & Barrel Herati Saffron
$10.991 grocer
Mancha Oro Saffron Mancha Spanish Half Gram
$14.391 grocer
Secret Hint Greek Organic Saffron, 1 Gram Jar
$14.921 grocer