Scanning the aisle…
Bay Area's dried fennel seeds aisle is a competitive shelf with clear leaders: 46 products from 10 brands across 17 grocers. southern exposure owns the most shelf · 100% of SKUs. Store brands hold 4%. The shelf leans organic · 7% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 80/100).
brands by share of the dried fennel seeds shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 4% · scores 0-100.
the dried fennel seeds products in the most Bay Area grocers · widest distribution first.









