Bay Area · 22 grocers · Fragmented🔥 heat 73 · HOT
the pepper aisle
Bay Area's pepper aisle is a fragmented shelf spread across many brands: 313 products from 43 brands across 22 grocers. drogheria & alimentari® owns the most shelf · 26% of SKUs, ahead of see smell taste. Store brands hold 6%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 70/100).
313
products
43
brands
$10.48
avg price
$2.66-$10.22 /oz
typical range
More in Spices
Who owns the shelf
brands by share of the pepper shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)6 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
91
highBrand competition
how many brands compete
66
medVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the pepper products in the most Bay Area grocers · widest distribution first.
Morton & Bassett Spices Peppercorns, Whole Black
$8.8911 grocers
Spicely Organics Peppercorn Black, Organic
$7.399 grocers
Morton & Bassett Spices White Pepper, Ground
$11.999 grocers
Morton & Bassett Spices Peppercorns, 100% Organic, Black, Whole
$11.798 grocers
McCormick Black Peppercorn Adjustable Grinder
$2.887 grocers
Morton & Bassett Spices Pepper, Black, Fine Ground
$9.997 grocers
Simply Organic Black Peppercorns
$7.596 grocers
Morton & Bassett Spices Coarse Ground Black Pepper
$8.796 grocers
Spicely Organics Pepper White, Ground, Organic
$10.996 grocers
Morton & Bassett Spices Peppercorns, with Allspice, Rainbow
$12.996 grocers
