San Francisco · 3 grocers · Niche
the dried nutmeg aisle
San Francisco's dried nutmeg aisle is a niche shelf with only a handful of brands: 8 products from 3 brands across 3 grocers. spicely organics owns the most shelf — 50% of SKUs, ahead of morton & bassett spices. The shelf leans organic — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 61/100).
8
products
3
brands
$8.77
avg price
$4.29–$15.29
typical range
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Who owns the shelf
brands by share of the dried nutmeg shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
50%
Market structure
15
lowBrand competition
how many brands compete
40
medVariety of offers
how differentiated the shelf is
33
lowTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.