Scanning the aisle…
Bay Area's dried nutmeg aisle is a competitive shelf with clear leaders: 60 products from 11 brands across 19 grocers. Store brands hold 5%. The shelf leans organic · 7% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 75/100).
brands by share of the dried nutmeg shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 5% · scores 0-100.
the dried nutmeg products in the most Bay Area grocers · widest distribution first.









