maldon
Maldon is a renowned British brand known for its artisanal sea salt, hand-harvested in the town of Maldon since 1882. The brand is celebrated for its unique pyramid-shaped salt flakes, which are favored by chefs and home cooks for their clean flavor and delicate texture. Maldon's product range includes various sea salt flakes, including smoked, garlic, and chili-infused varieties, as well as selected salts like Himalayan Pink Salt and Kalahari Desert Salt.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 19 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Maldon (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Maldon · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Maldon in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Maldon lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Maldon online
Where to find Maldon · Bay Area
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Maldon· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Maldon Sea Salt Flakes · its most-distributed SKU (18 doors) in Salts, the biggest opening. The closest open door is Fairfax Market · 2 rivals already on that shelf.
