el guapo®
El Guapo® runs 23 products across 2 categories, stocked in 4 of 24 Bay Area grocers. Its biggest footprint is spices, at <1% of the shelf. A niche presence · Brand Power 32/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
23 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 3 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are El Guapo® (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as El Guapo® · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to El Guapo® in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full El Guapo® lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find El Guapo® · Bay Area
12 storefronts across 4 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no El Guapo® in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show El Guapo®· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with El Guapo® Unrefined Cane Sugar · its most-distributed SKU (1 door) in Brown Sugars, the biggest opening. The closest open door is United Markets · 3 rivals already on that shelf.
