Which vinaigrette dressing brand owns the most shelf in San Francisco?

briannas, with 44% of the shelf across 8 brands total.

How is the vinaigrette dressing shelf positioned in San Francisco?

30% of products lead with "Plant-Based", followed by Vegetarian (30%). Store brands hold 13% of the shelf.

Is there whitespace for a new vinaigrette dressing brand in San Francisco?

Contested — opportunity scores 60/100 across 8 brands and 3 grocers.

aislewho's winning the shelf

all markets›Salad Dressings›Vinaigrette Dressing

San Francisco · 3 grocers · Contested

the vinaigrette dressing aisle

San Francisco's vinaigrette dressing aisle is a competitive shelf with clear leaders: 23 products from 8 brands across 3 grocers. briannas owns the most shelf — 44% of SKUs, ahead of farmor's dressing. Store brands hold 13%. The shelf leans plant-based — 30% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 60/100).

products

brands

$8.85

avg price

$6.09–$13.09

typical range

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Who owns the shelf

brands by share of the vinaigrette dressing shelf.

briannas

44% of shelf10 SKUs

ffarmor's dressing

13% of shelf3 SKUs

luke’s localPL

9% of shelf2 SKUs

ddress it up dressing

9% of shelf2 SKUs

9% of shelf2 SKUs

4% of shelf1 SKU

4% of shelf1 SKU

4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based

30%

Vegetarian

30%

Gluten-Free

22%

Weight Management

13%

Low sugar

13%

Organic

13%

Vegan

13%

Dairy-Free

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per fl oz (sizes vary)4 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 13% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →