Bay Area · 20 grocers · Contested❄️ heat 20 · COOL
the dried raisins aisle
Bay Area's dried raisins aisle is a fragmented shelf spread across many brands: 143 products from 18 brands across 20 grocers. sun-maid owns the most shelf · 59% of SKUs. Store brands hold 11%. The shelf leans gluten-free · 7% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 56/100).
143
products
18
brands
$7.03
avg price
$0.38-$6.16 /oz
typical range
More in Dried Fruits
Who owns the shelf
brands by share of the dried raisins shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
63
medBrand competition
how many brands compete
76
highVariety of offers
how differentiated the shelf is
15
lowTop-brand grip
how much a few brands dominate
56
medLaunch whitespace
room for a new brand
store-brand share: 11% · scores 0-100.
Top products
the dried raisins products in the most Bay Area grocers · widest distribution first.
Sun-Maid California Sun-Dried Raisins
$4.698 grocers
Newman's Own Raisins
$6.898 grocers
Sun-Maid California Sun-Dried Raisins
$2.317 grocers
Sun-Maid California Golden Raisins
$4.497 grocers
SunRidge Farms Thompson Raisins
$4.996 grocers
Newman's Own Organic Raisins
$5.296 grocers
Sun-Maid California Sun-Dried Raisins
$4.695 grocers
Sun-Maid Zante Currants
$4.895 grocers
Sun-Maid California Sun-Dried Raisins
$2.884 grocers
SunRidge Farms Organic Currants
$4.794 grocers
