Reading the shelf…
Sun-Maid is a well-established brand known for its dried fruits and bread products, particularly its iconic California Sun-Dried Raisins and Cinnamon Swirl Raisin Bread. The brand emphasizes simplicity, health, and versatility, offering products that are staples in many households for snacking and baking. Sun-Maid's products are made with whole fruit goodness, providing a reliable and consistent quality that has been trusted for generations.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
22 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 6 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Sun-maid (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Sun-maid · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Sun-maid in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Sun-maid product in stock, cheapest first.













Bay Area grocers where neither the digital catalog nor our shelf photos show Sun-maid· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Sun-Maid California Sun-Dried Raisins · its most-distributed SKU (8 doors) in Dried Raisins, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 3 rivals already on that shelf.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 12% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
36 storefronts across 13 grocers carry it · tap a pin to open the store.
already on that shelf: sunridge farms, woodstock, newman's own
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Sun-maidthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Chocolate Covered Dried Fruit, Dried Figs, Dried Mixed Fruit · +1 more
open here: Chocolate Covered Dried Fruit, Dried Figs, Dried Prunes
open here: Chocolate Covered Dried Fruit, Dried Figs, Dried Prunes
open here: Chocolate Covered Dried Fruit, Dried Figs
open here: Chocolate Covered Dried Fruit, Dried Prunes
open here: Dried Prunes
open = the store meaningfully carries that category (real depth, not a token SKU) and Sun-maid sells it elsewhere but has no SKU here.