Which figs brand owns the most shelf in Bay Area?

burkes, with 38% of the shelf across 5 brands total.

How is the figs shelf positioned in Bay Area?

38% of products lead with "Dairy-Free", followed by Gluten-Free (38%). Store brands hold 0% of the shelf.

Is there whitespace for a new figs brand in Bay Area?

Contested · opportunity scores 56/100 across 5 brands and 5 grocers.

aislewho wins the shelf

Scanning the aisle…

all categories›Dried Fruits›Figs

Bay Area · 5 grocers · Contested❄️ heat 20 · COOL

the figs aisle

Bay Area's figs aisle is a competitive shelf with clear leaders: 8 products from 5 brands across 5 grocers. burkes owns the most shelf · 38% of SKUs, ahead of black cabra. The shelf leans dairy-free · 38% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 56/100).

products

brands

$6.84

avg price

$0.18-$1.11 /oz

typical range

More in Dried Fruits

Other Dried Fruit · 69 Dried Mango · 67 Dried Dates · 64 Dried Raisins · 55 Dried Berries · 34 Dried Cranberries · 31 Dried Apricots · 28 Dried Prunes · 23 Dried Figs · 18 Dried Pineapples · 17 Dried Mixed Fruit · 16 Dried Cherries

Who owns the shelf

brands by share of the figs shelf.

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

1 omitted (no image)

All stores combined.

Market structure

low

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0-100.

Top products

the figs products in the most Bay Area grocers · widest distribution first.

Black Figs

$0.562 grocers

Burkes Black Mission Figs

$7.792 grocers

Black Mission Fresh Figs, from California

$6.591 grocer

Panache Tiger Figs fresh from California

$6.691 grocer

no image

Adam & Eve Crown Figs

$7.791 grocer

how we measure.prices & assortment are collected from public storefronts of Bay Area grocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. category-structure scores come from brand shares. figures update as we re-measure. full methodology →

More aisles

Other Dried Fruit Dried Mango Dried Dates Dried Raisins Dried Berries Dried Cranberries Dried Apricots Dried Prunes Dried Figs Dried Pineapples