Bay Area · 20 grocers · Fragmented❄️ heat 20 · COOL
the dried mango aisle
Bay Area's dried mango aisle is a fragmented shelf spread across many brands: 131 products from 43 brands across 20 grocers. made in nature owns the most shelf · 28% of SKUs, ahead of solely: dried fruit. Store brands hold 16%. The shelf leans dairy-free · 8% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 58/100).
131
products
43
brands
$9.72
avg price
$1.11-$5.92 /oz
typical range
More in Dried Fruits
Who owns the shelf
brands by share of the dried mango shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)6 omitted (no oz size)3 omitted (no image)All stores combined.
Market structure
91
highBrand competition
how many brands compete
75
highVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 16% · scores 0-100.
Top products
the dried mango products in the most Bay Area grocers · widest distribution first.
Made In Nature Dried Mangoes, Organic
$4.4910 grocers
Mavuno Harvest Organic Dried Mango
$4.798 grocers
Solely: Dried Fruit Mango Halves, Organic
$9.297 grocers
SunRidge Farms Tropical Mango
$8.295 grocers
Karen's Naturals Organic Just Mango
$7.494 grocers
GUS'S Dried Mango
$7.794 grocers
Solely: Dried Fruit Mango Strips, Organic, Value Pack
$11.994 grocers
International Harvest Mango Slices, Dried, Go Mango!
$15.194 grocers
Mavuno Harvest Organic Mango & Chili Fruit Bites
$3.693 grocers
Solely Organic Mango Strips with Chili & Salt
$5.093 grocers
