Bay Area · 15 grocers · Contested❄️ heat 20 · COOL
the dried cranberries aisle
Bay Area's dried cranberries aisle is a fragmented shelf spread across many brands: 59 products from 11 brands across 15 grocers. Store brands hold 17%. The shelf leans vegan · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 61/100).
59
products
11
brands
$6.96
avg price
$0.60-$1.94 /oz
typical range
More in Dried Fruits
Who owns the shelf
brands by share of the dried cranberries shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Vegan
3%
Vegetarian
3%
Gluten-Free
3%
Dairy-Free
3%
Market structure
46
medBrand competition
how many brands compete
54
medVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 17% · scores 0-100.
Top products
the dried cranberries products in the most Bay Area grocers · widest distribution first.
Ocean Spray Original Dried Cranberries, Dried Fruit
$3.696 grocers
Made In Nature Dried Cranberries, Organic
$4.996 grocers
SunRidge Farms Dried Cranberries, Fancy
$3.294 grocers
SunRidge Farms Organic Dried Cranberries
$5.294 grocers
GUS'S Dried Cranberries
$6.694 grocers
SUNRIDGE FARMS Organic Cranberries
$8.793 grocers
Ocean Spray Dried Cranberries
$4.392 grocers
Patience Fruit & Co Whole Organic Dried Cranberries
$4.792 grocers
Patience Fruit & Co Organic No Added Sugar Dried Cranberries
$5.992 grocers
DSD Merchandisers Cranberries, Sweetened
$5.992 grocers