Bay Area · 15 grocers · Leader-led❄️ heat 20 · COOL
the dried prunes aisle
Bay Area's dried prunes aisle is a competitive shelf with clear leaders: 49 products from 9 brands across 15 grocers. sunsweet owns the most shelf · 86% of SKUs. Store brands hold 10%. The shelf leans gluten-free · 4% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 74/100).
49
products
9
brands
$8.07
avg price
$0.61-$1.45 /oz
typical range
More in Dried Fruits
Who owns the shelf
brands by share of the dried prunes shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Gluten-Free
4%
Vegan
4%
Market structure
39
medBrand competition
how many brands compete
51
medVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 10% · scores 0-100.
Top products
the dried prunes products in the most Bay Area grocers · widest distribution first.
Sunsweet Prunes, D'Noir, Organic, Pitted
$7.295 grocers
SunRidge Farms Pitted Prunes, Organic
$7.995 grocers
Newman's Own Prunes
$4.894 grocers
Sunsweet Amazin Prunes Value Pack
$8.994 grocers
Sunsweet D'Noir Prunes
$4.693 grocers
Sunsweet Prunes, Pitted
$5.393 grocers
GUS'S Dried Prunes
$7.793 grocers
Sunsweet Prunes, Pitted, Orange Essence
$4.492 grocers
Mariani Prunes, California Pitted
$5.592 grocers
Mornin' Glory Organic Pitted Prunes
$7.392 grocers