Bay Area · 17 grocers · Contested❄️ heat 20 · COOL
the dried apricots aisle
Bay Area's dried apricots aisle is a fragmented shelf spread across many brands: 49 products from 18 brands across 17 grocers. Store brands hold 12%. The shelf leans dairy-free · 6% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 57/100).
49
products
18
brands
$10.73
avg price
$0.70-$2.03 /oz
typical range
More in Dried Fruits
Who owns the shelf
brands by share of the dried apricots shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
63
medBrand competition
how many brands compete
49
medVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 12% · scores 0-100.
Top products
the dried apricots products in the most Bay Area grocers · widest distribution first.
Made In Nature Dried Apricots, Organic
$6.098 grocers
Dried Apricot
$9.395 grocers
Fruit Bliss Organic Rehydrated Apricots
$6.694 grocers
Mariani Apricots
$4.692 grocers
Amphora Apricots Trksh Dry Soft Org
$6.492 grocers
Delightfully Turkish Dried Apricots
$6.892 grocers
Sunny Fruit Soft & Succulent Organic Dried Turkish Apricots
$8.492 grocers
The Epicurean Trader Dried Apricots
$5.491 grocer
no image
Dried Apricots
$7.991 grocer
Traina Dried Red Ruby Apricot
$8.041 grocer
