Bay Area · 12 grocers · Contested❄️ heat 20 · COOL
the dried mixed fruit aisle
Bay Area's dried mixed fruit aisle is a fragmented shelf spread across many brands: 26 products from 9 brands across 12 grocers. rind owns the most shelf · 57% of SKUs. Verdict: contested · real competition, no single winner (opportunity 64/100).
26
products
9
brands
$8.28
avg price
$1.25-$7.87 /oz
typical range
More in Dried Fruits
Who owns the shelf
brands by share of the dried mixed fruit shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
39
medBrand competition
how many brands compete
45
medVariety of offers
how differentiated the shelf is
15
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the dried mixed fruit products in the most Bay Area grocers · widest distribution first.
Mavuno Harvest Pineapple & Passionfruit Fruit Bites, Organic
$3.694 grocers
Mavuno Harvest Organic Dried Tropical Mix
$4.793 grocers
Fruit Bliss Organic Dried Fruit Medley Apricots, Plums, Figs
$6.692 grocers
RIND Orchard Blend, Dried Persimmons, Apples and Peaches
$7.492 grocers
RIND Straw-Peary Blend, Dried Strawberries, Pears and Apples
$7.492 grocers
Karen's Naturals Organic Just Strawberries 'n Bananas
$8.592 grocers
Mavuno Harvest Organic Mango & Coconut Fruit Bites
$4.391 grocer
WOODSTOCK Freeze-Dried Strawberry & Banana Slices
$5.591 grocer
WOODSTOCK Freeze-Dried Mango Slices & Pineapple Tidbits
$5.591 grocer
Sun-Maid Dried Cherries, Banana Chips & Chocolate Yogurt Covered Raisins
$5.991 grocer