Bay Area · 16 grocers · Contested❄️ heat 20 · COOL
the dried figs aisle
Bay Area's dried figs aisle is a fragmented shelf spread across many brands: 37 products from 13 brands across 16 grocers. fresh energy owns the most shelf · 26% of SKUs, ahead of fruit bliss. Store brands hold 3%. The shelf leans vegan · 8% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 68/100).
37
products
13
brands
$9.11
avg price
$0.44-$2.10 /oz
typical range
More in Dried Fruits
Who owns the shelf
brands by share of the dried figs shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
51
medBrand competition
how many brands compete
50
medVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the dried figs products in the most Bay Area grocers · widest distribution first.
Made In Nature Dried Smyrna Figs, Organic
$6.696 grocers
WOODSTOCK Organic Unsweetened Black Mission Figs
$7.995 grocers
Fruit Bliss Organic Dried Figs
$6.694 grocers
Dried Black Figs
$8.694 grocers
Delightfully Turkish Organic Dried Figs
$7.193 grocers
Nutra Fig Golden Califonia Figs Bag
$4.491 grocer
Sun-Maid California Dried Mission Figs
$4.691 grocer
Drybox Healthy Snacks Turkish Fig Freeze Dried Slices
$6.491 grocer
Amphora Organic Soft Dried Smyrna Figs
$6.691 grocer
Organic Figs
$6.691 grocer
