Bay Area · 19 grocers · Contested❄️ heat 20 · COOL
the dried dates aisle
Bay Area's dried dates aisle is a fragmented shelf spread across many brands: 107 products from 27 brands across 19 grocers. jewel date company owns the most shelf · 18% of SKUs, ahead of Natural Delights. Store brands hold 15%. The shelf leans dairy-free · 6% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 56/100).
107
products
27
brands
$9.00
avg price
$0.66-$1.36 /oz
typical range
More in Dried Fruits
Who owns the shelf
brands by share of the dried dates shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)6 omitted (no oz size)2 omitted (no image)All stores combined.
Market structure
78
highBrand competition
how many brands compete
79
highVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
56
medLaunch whitespace
room for a new brand
store-brand share: 15% · scores 0-100.
Top products
the dried dates products in the most Bay Area grocers · widest distribution first.
Del Real Organic Medjool Dates
$8.8910 grocers
Mavuno Harvest Organic Pitted Dates
$4.796 grocers
United With Earth Organic Medjool Dates
$11.094 grocers
Dole Dates, Pitted, Whole
$4.893 grocers
Made In Nature Dried Deglet Noor Dates, Organic
$5.593 grocers
JEWEL DATE COMPANY Organic Medjool Dates
$10.293 grocers
Dole Chopped Dates, Gluten Free
$4.892 grocers
Mariani Pitted Dates
$5.092 grocers
Let's Date Organic Pitted Dates
$5.992 grocers
GUS'S Deglet Dates
$6.692 grocers
