Scanning the aisle…
Bay Area's dried kiwis aisle is a niche shelf with only a handful of brands: 2 products from 1 brands across 1 grocer. manhattan fruit market owns the most shelf · 100% of SKUs. The shelf leans dairy-free · 50% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 55/100).
brands by share of the dried kiwis shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 0% · scores 0-100.
the dried kiwis products in the most Bay Area grocers · widest distribution first.