Which bone broth brand owns the most shelf in San Francisco?

butchers by roli roti, with 21% of the shelf across 10 brands total.

How is the bone broth shelf positioned in San Francisco?

18% of products lead with "Gluten-Free", followed by Minimally Processed (18%). Store brands hold 10% of the shelf.

Is there whitespace for a new bone broth brand in San Francisco?

Contested — opportunity scores 65/100 across 10 brands and 3 grocers.

aislewho's winning the shelf

all markets›Broth & Stock›Bone Broth

San Francisco · 3 grocers · Contested

the bone broth aisle

San Francisco's bone broth aisle is a fragmented shelf spread across many brands: 39 products from 10 brands across 3 grocers. butchers by roli roti owns the most shelf — 21% of SKUs, ahead of zoup!. Store brands hold 10%. The shelf leans gluten-free — 18% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 65/100).

products

brands

$12.14

avg price

$7.79–$19.50

typical range

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Who owns the shelf

brands by share of the bone broth shelf.

bbutchers by roli roti

21% of shelf8 SKUs

21% of shelf8 SKUs

13% of shelf5 SKUs

10% of shelf4 SKUs

10% of shelf4 SKUs

5% of shelf2 SKUs

5% of shelf2 SKUs

5% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free

18%

Minimally Processed

18%

Weight Management

15%

Organic

15%

Not vegan

13%

Seed-Oil-Free

13%

Low sugar

13%

Low-Carb

13%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 10% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →