Bay Area · 20 grocers · Contested🌡️ heat 55 · WARM
the bone broth aisle
Bay Area's bone broth aisle is a fragmented shelf spread across many brands: 277 products from 24 brands across 20 grocers. kettle & fire owns the most shelf · 37% of SKUs, ahead of zoup!. Store brands hold 4%. The shelf leans gluten-free · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 66/100).
277
products
24
brands
$10.56
avg price
$0.25-$3.48 /oz
typical range
More in Broth & Stock
Who owns the shelf
brands by share of the bone broth shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)8 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
74
highBrand competition
how many brands compete
77
highVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the bone broth products in the most Bay Area grocers · widest distribution first.
Pacific Foods Organic Unsalted Chicken Bone Broth
$6.9914 grocers
Kettle & Fire Bone Broth, Classic Chicken
$7.9914 grocers
Kettle & Fire Bone Broth, Beef
$7.9912 grocers
Butchers by Roli Roti Organic Chicken Bone Broth
$9.4911 grocers
Butchers by Roli Roti Organic Beef Bone Broth
$9.4911 grocers
Pacific Foods Organic Beef Bone Broth
$7.698 grocers
Zoup! Culinary Concentrate, Beef Bone Broth
$7.998 grocers
Zoup! Chicken Bone Broth
$7.998 grocers
EPIC Homestyle Savory Chicken Bone Broth
$7.496 grocers
Kettle & Fire Bone Broth, Mushroom Chicken
$7.996 grocers
