aisle
all markets›Seltzer›Hard Seltzers
San Francisco · 2 grocers · Contested

the hard seltzers aisle

San Francisco's hard seltzers aisle is a competitive shelf with clear leaders: 6 products from 5 brands across 2 grocers. lunar owns the most shelf — 33% of SKUs, ahead of florida seltzer. The shelf leans gluten-free — 33% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 59/100).

6
products
5
brands
$11.82
avg price
$3.89–$28.39
typical range

Who owns the shelf

brands by share of the hard seltzers shelf.

llunar
33% of shelf2 SKUs
fflorida seltzer
17% of shelf1 SKU
oold caz
17% of shelf1 SKU
wwhite claw
17% of shelf1 SKU
yysidro
17% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
33%
Vegan
33%
Dairy-Free
17%
Plant-Based
17%
Seed-Oil-Free
17%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg price →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
79
high
Variety of offers
how differentiated the shelf is
22
low
Top-brand grip
how much a few brands dominate
59
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →