Bay Area · 4 grocers · Niche
the antibiotic ointment aisle
Bay Area's antibiotic ointment aisle is a niche shelf with only a handful of brands: 6 products from 3 brands across 4 grocers. neosporin owns the most shelf · 67% of SKUs, ahead of boiron. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 71/100).
6
products
3
brands
$14.86
avg price
$8.02-$33.58 /oz
typical range
More in Ointments
Who owns the shelf
brands by share of the antibiotic ointment shelf.
How it's positioned
Market structure
15
lowBrand competition
how many brands compete
22
lowVariety of offers
how differentiated the shelf is
50
medTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the antibiotic ointment products in the most Bay Area grocers · widest distribution first.
NEOSPORIN Pain Relief Dual Action Topical Antibiotic Ointment, .5 oz
$15.592 grocers
NEOSPORIN Original Triple Antibiotic Ointment, 0.5 Oz
$7.991 grocer
Boiron Calendula Cream, Topical First Aid for Cuts, Scrapes, Chafing, and Sunburn
$15.091 grocer
Sovereign Silver First Aid Gel, Topical Healing, Pump
$17.791 grocer