Scanning the aisle…
Bay Area's antibiotic ointment aisle is a niche shelf with only a handful of brands: 6 products from 3 brands across 4 grocers. neosporin owns the most shelf · 67% of SKUs, ahead of boiron. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 71/100).
brands by share of the antibiotic ointment shelf.
store-brand share: 0% · scores 0-100.
the antibiotic ointment products in the most Bay Area grocers · widest distribution first.




the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.