Bay Area · 20 grocers · Fragmented🔥 heat 76 · HOT
the jasmine rice aisle
Bay Area's jasmine rice aisle is a fragmented shelf spread across many brands: 196 products from 36 brands across 20 grocers. beretta organic farms owns the most shelf · 31% of SKUs, ahead of true origin foods. Store brands hold 4%. The shelf leans organic · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 72/100).
196
products
36
brands
$9.12
avg price
$0.18-$0.75 /oz
typical range
More in Rice
Who owns the shelf
brands by share of the jasmine rice shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)8 omitted (no oz size)All stores combined.
Market structure
86
highBrand competition
how many brands compete
60
medVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the jasmine rice products in the most Bay Area grocers · widest distribution first.
Lundberg Family Farms Organic White Thai Jasmine Rice
$4.2916 grocers
Beretta Superfino Arborio Rice
$5.9912 grocers
Lundberg Family Farms Organic Brown Jasmine Rice
$7.9912 grocers
Lundberg Family Farms Gourmet, California White Jasmine Rice
$6.599 grocers
True Origin Foods California Organic White Jasmine Rice
$9.999 grocers
Tasty Bite Organic Jasmine Rice
$3.697 grocers
Lundberg Family Farms Organic Brown Thai Jasmine
$4.797 grocers
Lotus Foods Organic White Jasmine Rice
$7.297 grocers
Lotus Foods White Organic Jasmine & Forbidden Rice
$3.096 grocers
Lotus Foods Brown Organic Jasmine Rice
$3.094 grocers
