Scanning the aisle…
Bay Area's tiramisu aisle is a fragmented shelf spread across many brands: 41 products from 15 brands across 15 grocers. Store brands hold 10%. The shelf leans minimally processed · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 51/100).
brands by share of the tiramisu shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 10% · scores 0-100.
the tiramisu products in the most Bay Area grocers · widest distribution first.





the claims products on this shelf lead with · share of SKUs carrying each.