Bay Area · 4 grocers · Greenfield
the frozen squid aisle
Bay Area's frozen squid aisle is a fragmented shelf spread across many brands: 7 products from 6 brands across 4 grocers. newport owns the most shelf · 100% of SKUs. Store brands hold 14%. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
7
products
6
brands
$11.95
avg price
$9.99-$12.99
typical range
More in Frozen Seafood
Who owns the shelf
brands by share of the frozen squid shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
28
lowBrand competition
how many brands compete
24
lowVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 14% · scores 0-100.
Top products
the frozen squid products in the most Bay Area grocers · widest distribution first.
SeaPak Calamari with Oven Crispy Breading and Tomato Romano Sauce
$12.992 grocers
Waterfront Bistro Calamari, Crispy Breaded, Seasoned with Salt & Pepper with Marinara Sauce
$9.991 grocer
Pacific Seafood IQF Newport Breaded Calamari Strips
$10.991 grocer
Northern Chef Calamari, Gluten Free, Sea Salt & Pepper
$11.991 grocer
Newport Giant Calamari Steaks
$12.091 grocer
Phillips Salt & Pepper Calamari
$12.591 grocer