Bay Area · 3 grocers · Niche❄️ heat 1 · COOL
the other red wine aisle
Bay Area's other red wine aisle is a niche shelf with only a handful of brands: 4 products from 4 brands across 3 grocers. broc cellars owns the most shelf · 25% of SKUs, ahead of no love lost. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 74/100).
4
products
4
brands
$25.62
avg price
$0.88-$1.15 /fl oz
typical range
More in Red Wine
Who owns the shelf
brands by share of the other red wine shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
20
lowBrand competition
how many brands compete
32
lowVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the other red wine products in the most Bay Area grocers · widest distribution first.
